PRIVATE EXECUTIVE SUPPORT
Trusted Discretion.
Exceptional Execution.
We run the details behind your world (your home, your people, your vendors, your travel, your calendar) and keep it all organized in one secure place, so nothing depends on one person remembering it. Senior-led, discreet, and built around you.
THE PARTNERS
Jensen
Batchelor.
Founder · Nashville
Jensen built her instincts at the highest levels of global leadership. As Director of Executive Offices at LIV Golf, she operated alongside Greg Norman across 35+ countries, developing the precision, discretion, and foresight to anticipate complexity before it arrives.
She learned firsthand what it takes to keep a fast-moving operation running when the stakes, the players, and the time zones never stop changing. Before that, she began her career on Wall Street in Investor Relations.
VIA was founded on her belief that the most successful people deserve an operating system behind their lives, not just a support team.
Erin
Cullen.
Co-Founder · Los Angeles
Erin builds the operating system behind ambitious people and companies. Former Chief Marketing Officer and Head of Business Operations at LA GOLF, where over five years she rose from Chief of Staff to lead go-to-market across six product categories, manage a $10M+ annual budget, and play a key role in investor relations and $50M+ in capital raises. She began her career in entertainment, managing talent and the high-stakes relationships around them. Alongside co-founding VIA’s operation with Jensen, she owns ROGUE Productions, a brand strategy and event production studio that brings high-touch hosting and experience to VIA’s clients.
WHAT VIA IS
Everything that keeps your life running,
in one place.
Most busy people rely on one or two people who just know how everything works: the assistant, the house manager, the right hand. When that person leaves, things fall apart.
VIA keeps it all organized, protected, and running alongside your team.
WHO WE SERVE
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For those building, scaling, or leading at a high level, where time is limited and the volume of decisions, logistics, and coordination keeps growing.
VIA runs the operational layer behind the scenes, so your schedule, priorities, and day-to-day execution stay on track.
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For families managing multiple properties, vendors, obligations, and personal priorities.
VIA keeps everything organized, discreet, and running, and works alongside the advisors and team you already have.
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For athletes and talent with demanding travel, performance commitments, and off-field responsibilities.
VIA handles the logistics and personal operations, so you can stay focused on performance.
WHAT VIA HANDLES
People
Team protocols, escalation paths, and communication preferences.
Places
Properties, households, and the vendors behind them.
Travel
Travel, private aviation, and relocations, planned around your priorities.
Schedule
Business calendar, recurring obligations, renewals, and deadlines.
Payments
Every payment approved by a person. We never touch investments or advice.
Projects
Defined engagements for moments of change, or a project entirely your own.
HOW IT WORKS
Built around
you.
No two engagements look the same. How we integrate, what we prioritize, and how we communicate is shaped entirely around your world.
We start with a private assessment of your team, vendors, properties, and how things actually run.
LEARN
SET UP
We organize your preferences, contacts, and routines in one secure place.
RUN
We run it with you, day to day and through every change.
FILL GAPS
When we find something no one owns, we step in, as much or as little as you need.
Your life should not have to be rebuilt
every time someone leaves.
Every engagement starts with a private conversation.